Schwarzkopf Professional is one of the largest hair companies on the market. A chemist named Hans Schwarzkopf founded the company in 1898. He invented and marketed the first powder shampoo. Driven by his passion for hair and his vision for this he developed the world’s first liquid shampoo. Hans Schwarzkopf introduced the first ever liquid shampoo to the market. The demand fuelled fast-paced growth and prompted the opening of the very first hairdressing training centre: the “Schwarzkopf Institute for Hair Hygiene”
Igora Royal - Permanent hair colour, maximum performance, up to 100% white hair coverage, ultimate colour retention, intense colour vibrancy, tone on tone.
Absolutes - Permanent hair colour that contains Q10 properties for mature hair, maximum lift and guaranteed 100% coverage on white hair.
Color Wow is founded on a 25-year history of award-winning beauty product innovation. Our pioneering team, led by founder and CEO Gail Federici, is known for identifying unmet consumer “pain points” and resolving them with inventive, efficacious solutions. From being the first to tame frizz, to brighten blonde and, now, to solve the myriad unaddressed problems of colour-treated hair, we’ve earned a reputation for disruptive technologies that shatter categories, set precedents, win awards and live on to become iconic beauty products. However, our greatest honour is the life-changing impact our products have on women around the world.
WINNER OF OVER 50+ MAJOR BEAUTY AWARDS
This revolutionary brand was first born back when founder, Carmen Tal, experienced a colouring disaster in Israel that completely damaged her hair – after an emergency argan oil treatment, her locks were completely reformed and were looking smooth and shiny again in no time. Believing that the power of this miracle-working oil should be spread across the globe, Moroccanoil began with the simple wish to share the transformative powers of our rejuvenating argan-oil infused formulas and adopted this tradition as the philosophy for the brand. Moroccanoil only sources the highest quality argan oil originating from argan trees grown in Morocco. The argan oil used in all our products is manufactured by a cold-press process. Moroccanoil continues to be the leader in oil-infused hair and body products. It is our passion to deliver argan oil-infused beauty, every day, with products that truly outshine the rest.
Simple two-step process includes a patented active ingredient that works on a molecular level to seek out broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. You can use Olaplex to restore compromised hair or add it to another service to provide the ultimate breakage insurance.
LIGHTEN! LIFT! COLOUR! WITHOUT COMPROMISE.
Schwarzkopf Professional’s first Bond Enforcing System to protect hair from breakage during the lightening, (high-) lifting or colouring process
Minimising hair breakage by up to 94%**, sets us free from the fear of compromising hair quality during the chemical process. Guarantees supreme hair quality after colouration with no perceivable colour shifts and is fully compatible with all professional colour systems.
The cutting-edge Bond Enforcing System
Milk_Shake was founded in 1999 in Italy, which is known as one of the most difficult and competitive professional hair business regions in Europe. Milkshake is a salon professional hair care brand, offering a complete range of quality products to enhance and maintain the natural beauty of hair. With benefits of milk and fruit for wellbeing and beauty to satisfy the needs of the discerning consumer and salon professional. Milk_Shake is part of the z-one concept group, a young, innovative and dynamic Italian company offering professional hair and beauty products worldwide. Within a few years Z.One Concept achieved significant results among hair care product manufacturers and was recognized by industry experts as “the most innovative emerging brand of the latest years”. Milk_Shake hair products are an amazing range of professional salon hair products inspired by nature. The philosophy of Milk_Shake hair products is simple, use the power and beauty of nature to get amazing looking hair for all occasions. Milk_Shake hair products are made with an amazing mix of professional ingredients including milk protein that will be heavenly food for your hair. Milk_Shake offer a fantastic portfolio of products that include a range of shampoo, conditioner, intensive hair treatments and hair styling products that will all become the perfect additions to your daily hair care routine.
Joico was founded in 1975 by a Southern California hairstylist. Although Joico initially began as a solution for a single salon owner Joico permanently pushes the limits of science and technology, and now it goes one step further. It combines the power of modern science with the highest grade of ingredients that are then combined with its exclusive Quadramine Complex® and ArgiPlex for a new range of categories that penetrate, nourish, protect and reconstruct the hair from inside to out. All of the product categories under the Joico name reflect its heritage, integrity and passion for healthy hair, exposing a world where healthy hair flirts with science and technology.